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Every city has a unique history with unique people. History shapes the lifestyle as well as the mindset of the people. In Pune, people buying behavior changes as per the area. In the main city area people prefer more pocket-friendly products whereas if we observe just outside areas like Kalyani Nagar, Camp, Baner, Aundh people prefer more branded and expensive things.
So studying a buyer perspective is the primary task when you think of designing a strategy for digital marketing. When going for Facebook ads you can precisely define the behavior of your buyer so proper previous study helps you in getting more quality leads.
TIP: Read More blogs about psychology.
Everyone loves content in a mother tongue. Creative use of regional language will help you in attracting people more easily. It also helps you in creating more consumer-friendly content.
If we talk particularly about Pune, Marathi comes with a priority and after Marathi Hindi & English are the preferred languages. As far as a digital marketing strategy is concerned, it becomes easy for a viewer to understand your ad meaning in a short duration.
TIP: Use Marathi as a primary content language.
Content marketing is the future of digital marketing. So it is very much important to create content that will be highly customized as per the consumer. Whenever we deliver quality content, we also help our brand in building a high brand image in the visitor’s mind.
The content must be informative as well as entertaining. Because everyone wants information but he wants it in a more easy and entertaining way.
“Customized Content Designing” gives a personal feel to the audience, which ultimately helps in more CTR (Click-Through-Rate).
TIP: Build your own audience by designing content.
In most of the traditional marketing campaigns, big brands use international models for branding. But when it comes to small businesses, it is possible to use International models? No.
In such cases, they can consider using local influencers as their brand ambassadors. Local are not only famous in a particular area but they are also more connect with people. People can relate themselves more easily.
Marathi celebrities can we the best influencers.
TIP: Invite a celebrity from an ongoing famous show or drama as a brand ambassador.
Hashtags play a vital role in getting more organic (Free) visitors to our page. Instagram allows us to select 30 hashtags per post. So whenever posting use them wisely.
While selecting hashtags, do proper research. In research, look for density & popularity of the keyword and prepare a proper mix of popular as well as less searched keywords. This helps you in getting more reach without staying too much away from the competition.
TIP: In the Instagram search bar put keywords and see for the number of posts containing that hashtag. Use hashtags with posts in the range few thousand to 100K.