Top 5 Reasons Your Website Is Not Driving Traffic & Leads

By Varun Bhate

Nowadays you must bring your business online. Don’t know why? (Read here)

Website development is the basic need for any mi company to start its digital presence.  so some companies look for UI/UX developers and WordPress development companies who provide the website at a very low cost (From Rs. 5,000 also). but the problem arises when the website does not generate leads. Then only they come to know why genuine companies charge little professional. In this blog, we have covered some of the important factors that affect the website & it’s cost.

1. Poor UI & UX

Design is the main factor in web development. Perfect layouting not only helps visitor but also keep sim engaged in your website. Layouting consists of placement of images, text content, call to action button, services testimonials, and much more.

No clearly defined message on the homepage leads to a greater bounce rate. That means visitor lifts your website without doing a single click anywhere. 

if the visitor is looking for the best digital marketing agency in Pune he must get the best-related content on the homepage. there must be a strong correlation between the content and the images on the website. 

Clearly define CTA means call to action button helps visitors in taking the expected decision on your website. If the website is too colorful it not only looks bad but also overwhelms the visitor. 

In website development, internal linking plays a vital role. For example on some websites we see that when we click on the certain link it is not working, this not only irritates you as a visitor but also Google so Google gives them the lower SEO score and ultimately lower ranking.

TIP :- Use tools like Adobe XD before starting website development To get the feel about User experience and user interface.

2. Weak Website Content

when Google gives your ranking it looks for many factors like how much time visitor is spending on your website, how many pages he is visiting, how many times he is coming back on your website. For all the mentioned things best content is the only key.

On some websites the content does not contain the most searched keywords on the Google search which makes the content SEO unfriendly.

TIP :- Hire one professional content writer and ask the writer to write a content based on on the keywords which are mostly searched in your industry.

3. Complicated Page Layout

Have you ever visited some of the websites to do you something and it took so much time to figure out where it is on the website? I can definitely say that your reaction would be very bad.  you might have close the Tab of that website.

Have you ever thought about why this happened?  I will like to tell you that this has happened only due to the complicated page layout.  the page should be designed in such a way that the visitor of the website must get what he is looking for with maximum one or two clicks. Also, he doesn’t have to wait or to search for whatever he is looking for. Whenever we teaser in a brand new website our web developer things from a User experience point of you and Designs layout to achieve maximum user satisfaction. Also, we at Hans creation develop a demo website using Adobe XD which gives perfect sense to the plan regarding how his website is going to look. 

For example,  if you are running a digital marketing agency in Pune and a visitor is looking for the best digital marketing agency in Pune, when he will visit your website he must get to the point information about your services in the first 5-10 seconds.

TIP :- Before starting the website development design a wireframe design of the website that will give you some good insights about the page layout.

4. Poorly designed & Unclear CTA

CTA means Call to action. Nowadays the latest websites contain one special button which grabs the visitor’s attention when he visits the website,  that button is called the “Call To Action Button”. The main purpose of CTA is to motivate the visitor to take expected action on our website.
That action may be “Get Quote”,  “Book Appointment”, “Add To Cart” or even “Buy Now” in the case of an E-commerce website. This button plays a very important role in converting the website visitor into the Client or the customer.  the place of this button must be designed in such a way that it will be easy to click and it will grab the attention of the visitor.
for this simple twist like a colour change or different shape up can make your button more prominent.

TIP :- In button, use words that will stimulate people’s emotions to take action. use the contrast colour which will strongly differentiate the button from the entire website.

5. Website Isn't Mobile Friendly & slow loading

As we all are aware 90% of the website visitors are accessing our website from mobile. so it is the primary duty of Web development company to make the website responsive ( mobile friendly). Web development company should ensure that all the functionalities are working fine on desktop as well as mobile. Google gives importance to mobile-friendliness for the ranking of the website.

Want to check how optimized your website is for mobile? Visit Google PageSpeed Insights.

Do you think anyone who likes slow loading websites ? Obviously not.  because everyone hates slow loading websites. But we Hans creation-  best digital marketing agency in Pune  are here to share how you can improve your website loading speed.

First of all it depends on on which technology, the programming language you have used for the website development.  what’s your web server plan,  are the images and videos on the website are optimized ?, are there any unnecessary CSS codes available on the website ?  is the cache management is properly optimized?
All these factors matter when we consider the speed of the website. So make sure you can making a website as optimized as possible.

TIP :- Instead of loading videos directly on your website, upload them on YouTube and copy that video link On your website. as YouTube algorithm is much better in compressing the videos while retaining the quality, your website will also be very light as the video is present on the YouTube server.

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